Highland business research; Tracking tourism blog
Blogs provide commentary or news on a particular subject or function as a personal online diary. This is a new way to communicate and Vicky Brock of Highland Business Research felt that blogs were an effective way to make their research and industry intelligence public. "We strongly think that research is worthless if it sits in a drawer gathering dust. It only matters if people in the industry are actually using it."
The purpose of this blog is to share. The highland Business Research (HBR), created in 2006 to provide businesses with key intelligence, research and analysis services. HRB have gained so much excellent information they want to share it with the tourism industry.
"On the blog we will interview other industry practitioners to learn from their experiences and link to other sites and blogs from elsewhere in the world that are using tourism research and intelligence well. We hope some of the posts will help small tourism businesses improve their DIY research and other posts will be at the very cutting edge of tourism industry research practices." Vicky Brock.