environmental issues when choosing holidays

Environmental Issues when choosing holidays Power Point data:

1. Importance of ‘Impact of your holiday on the environment’ when choosing holiday destination:

                                                                                   

                          

                                                

                       

      

 

2. …BUT other factors appear to have greater importance...

 

 

                                    

 

3. ...Several variations across different segments...

MORE IMPORTANT - 

Females (49%) – cf males (41%) - Urban residents (esp London) – 63%

SITTING ON THE FENCE – MORE LIKELY
TO BE ‘NEITHER IMPORTANT NOR
UNIMPORTANT’ TO:

- ABs (23%)
- People aged under 35 (24%) - Those with no dependent children (30%)

 

4. impact on travel plans?

- (2 million) made payment to compensate for environmental impact of a holiday in last 12 months.  ABs – 9%

- ‘very likely’ to change travel plans to reduce impact on environment

- ‘quite likely’ to do so

- ‘not likely’ to do so

Only 23% of those who said environmental impact was important
in destination choice would change their plans to reduce impact

 

5. What changes would they make?

- Choose an airline with a reputation for fuel-efficient planes.

- Choose accommodation promoted as ‘green tourism’ .

- Choose an operator which subscribed to a carbon                              

                                       offsetting scheme.

- Switch from car to public transport.

- Switch from plane to another form of transport.

- Take a holiday which involved taking part in conservation

 

                                       activities.