Holiday choices and intentions - scottish market january 2007
Holiday choices and intentions Power Point data:
Background: 
qSeries of questions inserted on the Scottish Opinion Survey undertaken in first week of January 2007
qDesigned to provide some topline data on holiday intentions and choices amongst the Scottish population for 2007
qSample of 1014 adult respondents interviewed in-home in 50 sampling points across Scotland
qQuota controls applied to ensure sample was representative of the Scottish adult population on various demographic criteria
Number of holidays or short breaks away from home taken in 2006:
Chart:
Base= 1014, all respondants.
Holiday Intentions - 2007:
Chart:
Base= 1014, all respondants.
Top Holiday Destinations- 2007:
Chart:
Base = 562 (55%) those ‘very or quite likely’ to take a holiday outside of the UK in 2007.
Compared to 2006 – more or fewer holidays planned in 2007:
Chart:
Base= 1014, all respondants.
