the low down
The very first Innovation Day attracted 280 tourism professionals to what was certainly a groundbreaking event. The objectives of this Innovation Day were ‘to inspire Tourism Businesses to think differently, learn from others and understand how Innovation can make a difference to their businesses and Scottish Tourism as a whole’. This event also launched a range of new initiatives from Scottish Enterprise designed to support Tourism Businesses to innovate, such as the Innovation Toolkit and the Tourism Innovation Development Award (TIDA).