Further Reading

Responsible Visitors Guide 

TiG and Scottish Natural Heritage have produced a Responsible Visitors Guide. The guide encourages visitors to follow simple steps to play their own part in conserving Scotlands natural envronment, wildlife and cultural heritage.     Responsible Visitors Guide

Top Tips from TiG 

TiG has produced a series of Top Tips guides. They can be easily downloaded in PDF format below by clicking on the title

1- How to become a sustainable tourism business. TIG is encouraging tourism businesses to understand the economic, socio-cultural and physical benefits of operating
with good environmental practices. These 5 easy steps give you even more of a marketing advantage and at the same time, save you money.

2- How to develop a great website.  This brief covers a range of important points to consider when developing a new website and helps explain what work is needed. This brief is relevant to all tourism businesses.

3- How to make the most of WEB 2.0 for your business. The internet has changed dramatically over the last few years from being mainly a 'read-only' resource (WEB 1.0), to a very interactive 'read and write' communication tool (WEB 2.0). WEB 2.0 is also known as
socialmedia as it enables people to communicate and share information and personal experiences online. Learn how to find, respond and join in the conversation and influence your future customers using this top tips guide.

4- How to maximise the economic benefit from events in your area.  This guide is for everyone involved in the planning and development of events within a particular area.
The Tourism Innovation Group in partnership with EventScotland have recognised that although large scale events will almost certainly undertake an economic impact assessment afterwards, there is much to be gained by an increased awareness of how to maximise this impact before the event happens, at the planning and development stages.

 

A Taste of Events

TiG have led the production of  ' A Taste of Events' guide. This guide which has been a team effort, funded by Scottish Enterprise and the Scottish Government and supported by Scotland Food & Drink and Homecoming Scotland aims to encourage the use of quality Scottish Food & Drink at events in Scotland. This first edition has been branded under Homecoming Scotland to take advantage of the wealth of activity across the country this year, but the content is fairly generic and applicable to all events and festivals. A second  edition (non Homecoming branded) will be developed at the end of the year allowing updates. Visit http://homecomingscotland2009.com/get-involved/food_events_guide.html to download the guide or click here