TiG Top Tips

Top Tips from TiG 

TiG has produced a series of Top Tips guides. They can be easily dowloaded in PDF format below by clicking on the title.

1- How to become a sustainable tourism business. TIG is encouraging tourism businesses to understand the economic, socio-cultural and physical benefits of operating
with good environmental practices. These 5 easy steps give you even more of a marketing advantage and at the same time, save you money.

2- How to develop a great website.  This brief covers a range of important points to consider when developing a new website and helps explain what work is needed. This brief is relevant to all tourism businesses.

3- How to make the most of WEB 2.0 for your business. The internet has changed dramatically over the last few years from being mainly a 'read-only' resource (WEB 1.0), to a very interactive 'read and write' communication tool (WEB 2.0). WEB 2.0 is also known as
socialmedia as it enables people to communicate and share information and personal experiences online. Learn how to find, respond and join in the conversation and influence your future customers usig this top tips guide.

4- How to maximise the economic benefit from events in your area.  This guide is for everyone involved in the planning and development of events within a particular area.
The Tourism Innovation Group in partnership with EventScotland have recognised that although large scale events will almost certainly undertake an economic impact assessment afterwards, there is much to be gained by an increased awareness of how to maximise this impact before the event happens, at the planning and development stages

A Taste of Events guide

The publication has been prepared by the industry's Tourism Innovation Group with support from the Scottish Government, Scottish Enterprise, Scotland Food & Drink, VisitScotland and EventScotland. It's part of ongoing work with visitor attractions, pubs, hotels and restaurants to capitalise on the £700 million spent on food and drink by visitors to Scotland each year

A Taste of Events offers simple and expert advice to anyone organising an event in Scotland. It provides contacts for local food groups, farmers' markets, professional caterers, certification schemes - a comprehensive database of local producers and suppliers.

Please visit http://www.eventscotland.org/assets/1195 to access the guide