Bagging Scotland
A new campaign "Bagging Scotland" is the latest craze encouraging people to travel to every corner of the country and post details of their adventures on the internet.
The online venture, which its creators predict will "save Scottish tourism", will urge people to go on holiday to collect visits to everything from islands, whisky distilleries, beaches and historic monuments to mountains, pubs and journeys.
They will then be urged to create their own travelogues to share with the world by posting pictures, film footage, audio tracks and personal blogs on Bagging Scotland's website.
The campaign will deploy the likes of Facebook, Twitter and Flickr to help promote what is billed as Scotland's newest tourism trail.
A Bagging Scotland campervan will be touring the country in March to coincide with the campaign's official launch, while it is hoped special vehicles may even be available to hire to prospective "Baggers."
The pre-launch website for Bagging Scotland already lists favourite distilleries such as Ardbeg on Islay and Highland Park in Orkney, as well as islands such as Unst, Eriskay and Skye.
The website states: "We will encourage Baggers to be funny, controversial, urbane, clever, but above all honest, when they're telling us about their conquests."
For more information visit http://www.bagging-scotland.com/index.php?option=com_content&view=frontpage&Itemid=1