DOVE

DOVE is a pioneering customer feedback initiative. It is designed to help tourism businesses across Scotland in "Delivering an Outstanding Visitor Experience", based on bespoke real time data & up-to-the-minute industry information.

DOVE is led by the industry for the benefit of the industry. Behind DOVE are Freda Newton of Jacobite, Caroline Gregory of the Lovat, Andrew Burgess of Meldrum House Hotel, Marina Huggett of Tourism Excellence Consultancy and Ian Whitaker of Cairngorm Mountain

LOVE to DOVE ?
Our Vision is for Scotland to be renown for "Delivering an Outstanding Visitor Experience". To enable that to happen we need to involve you all in generating data that will not only improve your own visitor experience but will drive improvement for our Visitor experience in Scotland as a country!

Its success is based on a pilot delivered by the "Right Direction Group" in autumn 2008. The project results were so powerful for businesses and areas alike that we are now rolling the project out across Scotland.


DOVE Benefits
What's in it for me?
* Easy collection of bespoke customer feedback & fast, click-of-the-mouse analysis
* An opportunity for service recovery & building valuable customer engagement
* Groundbreaking comparative analysis between businesses, sectors & areas
* Live feeds from review sites such as tripadvisor & Laterooms.com
* Improved focus for marketing, promotions & out of season offers
What's in it for the area?
* DOVE is a world-first in Scotland, giving the industry a huge competitive advantage
* Real time customer information to help deliver a world class Scottish tourism product
* Greater opportunity for referrals & to encourage people to spend more & stay longer
* Sharing success & joint responsibilities
* Greater pride in the regional & Scottish tourism product

DOVE Does...
1. Make it easy for you to gather customer feedback as all the hard work of collection & analysis is done for you, electronically.
2. Capture ‘on the spot' information, personal marketing data, emotions & general feedback.
3. Enable comparative analysis between businesses, sectors & areas which has never been available until now.
4. Enable Scotland to have ‘real time', live & ‘up-to-date' customer information which will support our drive to deliver a world class tourism product.
5. Offer unprecedented access to marketing information that can be used as an exceptionally powerful analytic tool.
6. Is unique & will give us competitive advantage as no other country in the world is doing this at the moment
7. It is easy and use our cutting edge technology
8. It is ever-evolving & revolutionary in shaping our future
9. It is fed from review sites such as tripadvisor, laterooms etc
Where are we?
7 destinations across Scotland are in the process of rolling DOVE out across their respective areas and 600 businesses are involved both on an individual basis and on an area basis. Do your bit for your country and your business and join us in Love to Dove?


Get in touch with Caroline 07739 472740 or Marina 07833 181390