Edinburgh Festivals Passport

The Edinburgh Festivals, which attract audiences of 4 million to Scotland's capital every year, have launched a brand new, travel-trade exclusive product. For the very first time, the Edinburgh Festivals are offering advance purchase, packageable itineraries via the EDINBURGH FESTIVALS PASSPORT.

The new Passport will let visitors add an Edinburgh Festivals experience to their holiday, at the time of booking. Helping visitors make the most of the world's largest arts festival in a convenient, hassle-free way: this product is ideal as an add-on to an Edinburgh Military Tattoo package or as a cost-effective inclusion to a city break or wider touring holiday.

Edinburgh is the world's favourite Festival City, home to seven Festivals in August alone. Thanks to the EDINBURGH FESTIVALS PASSPORT, visitors will enjoy the very best in theatre, dance, music, comedy, literature and major exhibitions during their August holiday, with shows and performances handpicked from the 25,000 shows available by the best in the business. A unique Festival experience of critics' picks will be created for each visitor.

On sale now, a key benefit of the Passport is its availability ahead of the public booking launches for the Festivals, most of which take place in June. This is the first time that a cross-festival product has been available exclusively to the travel trade and the Edinburgh Festivals team look forward to promoting the new product to travel trade colleagues at VisitScotland Expo in April.

Susan Russell, Marketing Manager of Festivals Edinburgh, says: "I'm delighted to be able to introduce this exciting new product, and look forward to forging new partnerships with travel trade professionals in the UK. Building on the success of the Year of Homecoming, we are pleased to be able to offer trade partners, for the very first time, the ability to simply package a trip to our world-famous cultural extravaganza up to a year in advance. We hope this new product from the world's Festival capital will be a welcome addition to Scotland packages this Summer and beyond."

 For more information, please visit www.edinburghfestivals.co.uk/traveltrade