Tomorrow's Value Rating
The Tomorrow's Value Rating (TVR) programme has assessed the world's 10 largest hotel groups and found them woefully lacking when it comes to corporate responsibility and sustainable issues.
French hotel group Accor is the top-rated brand, with a valuation of 55% for going beyond mere recognition of social and environmental issues. "Accor has designed a comprehensive approach to managing these issues, to measuring performance against them and has even laid out clear future performance for many of them," according to the report.
InterContinental Hotels Group and Marriott are second and third in the ratings respectively but were some way behind in terms of actual scores, with 43% and 35%.
"Many of these hotel groups still have some way to go in recognising how social and environmental impacts and trends can be relevant to their business's success," said Thomas Krick, senior consultant for Two Tomorrows and global programme manager for TVR. "Even major issues such as climate change, biodiversity or local employment receive comparatively limited attention and only half-hearted responses by many hotel groups."
The joint winners of the Considerate Hotel of the Year 2008, Radisson SAS Edinburgh and One Aldwych, London, were prime examples of a large and small hotel group achieving similar sustainable and socially responsible objectives without the need for huge investment and coercion from on high. Firrell says: "They did it because the management and the staff were united in wanting to."
| TOP 10 HOTEL GROUPS | |
|---|---|
| Hotel group | TVR score |
| Accor | 55% |
| InterContinental Hotels Group | 43% |
| Marriott | 35% |
| Global Hyatt | 17% |
| Choice | 16% |
| Carlson | 15% |
| Hilton | 15% |
| Wyndham | 13% |
| Starwood | 12% |
| Best Western | 6% |
The Tomorrow's ValueRating is a more demanding version of the Accountability Rating which has run for the past five years.
For more details, visit www.tomorrowsvaluerating.com